The recent U.S. Postal Service issuance of the Muscle Cars (Forever) stamps is yet another example of how hot rodding is being recognized as a significant segment of the mainstream American culture. Muscle Cars is the third release in the America on the Move series, joining 50s Sporty Cars (2005) and 50s Fins and Chrome (2008).
The Muscle Cars stamps feature five iconic high-performance automobiles: the 1966 Pontiac GTO, the 1967 Shelby GT-500, the 1969 Dodge Charger Daytona, the 1970 Plymouth Hemi ‘Cuda, and the 1970 Chevelle SS. Each of these vehicles played a major role in the fondly remembered Win on Sunday, Sell on Monday concept in which Detroit’s major automotive manufacturers capitalized on the success of their brands at dragstrips throughout the country to boost sales. During the muscle-car era of the 1960s and early 1970s, NHRA developed a strong working relationship with Detroit, which still exists with the new generation of muscle cars, such as the Chevy COPO Camaro, Dodge Drag Pak Challenger, and Ford Cobra Jet Mustang.
The artwork for each stamp features original paintings by acclaimed hot rodding artist Tom Fritz, who became familiar with the power of muscle cars while growing up in Southern California. Fritz said the paintings are a projection of his memories of the vehicles. The Muscle Cars stamps are being issued as Forever stamps in self-adhesive sheets of 20 (four of each design). Forever stamps are always equal in value to the current first-class-mail 1-ounce rate.
To see all of the stamps, click here.