Rocky Brands will sponsor former NHRA Funny Car champion Matt Hagan’s Dodge Charger R/T for two additional races in the NHRA Mello Yello Drag Racing Series.
Rocky originally had agreed to sponsor Hagan's Don Schumacher Racing entry at three events this year –- in Houston, Norwalk, and Charlotte (fall event) –- and has added the Ford NHRA Thunder Valley Nationals presented by Tri-Cities Area Ford Dealers June 14-16 at Bristol Dragway and the NHRA Nationals Oct. 24-27 at The Strip at Las Vegas Motor Speedway.
"Our relationship with Rocky is another reason why I'm enjoying this year so much," said Hagan, who owns a 1,000-acre farm in his hometown of Christiansburg, Va. "This year was off to a great start even before we hit the track because Rocky came aboard with us. There isn't a better sponsor in the world for me. My Rocky boots make it easier for me to work on the farm, and Rocky outdoor gear makes hunting that much more fun."
With new crew chief Dickie Venables, a two-time NHRA world champion, and a reinvigorated crew, Hagan is on the hunt for his second world title. Hagan, who sits third in points, has a win and two runner-ups in the season’s first eight events.
"One of the main objectives with this program is to increase our presence on Hagan's Funny Car and strengthen our overall brand awareness," said Seann Anderson, sponsor manager at Rocky Brands Inc. "Everyone at Rocky is ecstatic with the rapid progress we have made toward these goals this year. We couldn't be happier with Matt, his team, or the staff at DSR."
In addition to Hagan and his crew sporting the black and red colors for those five events, Rocky will have a product and retail presence on the NHRA Manufacturers Midway, where fans can meet Hagan and get an autograph. He also will appear at pre-race events at Rocky retailers in those markets.