NHRA Story » Full Throttle joins forces with USO to recognize America’s troops and their families

NHRA 101: Your Guide to NHRA Drag Racing

In basic terms, a drag race is an acceleration contest between two vehicles over a measured distance, but what is a holeshot? Or a breakout? Welcome to NHRA 101, your complete guide to the world of NHRA Drag Racing, from the terminology of the sport to what you need to enjoy a day at the races to info on the many different vehicles that take to the track during a race weekend.
NHRA.com Features and Columns

There's more to drag racing than just two cars streaking down the strip. NHRA.com has a wide assortment of regular columns, including the DRAGSTER Insider -- in which ND Editor Phil Burgess treats you to "the stories behind the stories" from yesterday and today -- exclusive Driver Blogs that take you into the homes and trailers of the sport's top stars, and the NHRA.com Notebook. From this area, you also can access previous Special Sections, including special-edition websites and blogs as well as memorial pages.
Meet the Stars of the NHRA Mello Yello Series

Want more information on your favorite NHRA Mello Yello Drag Racing Series drivers? NHRA.com has full bios on all the series regulars, including major accomplishments, best runs, hobbies, and more, plus team and driver website addresses and contact information in the fan-club sections.
Watch NHRA Drag Racing on TV

All 24 NHRA Mello Yello Drag Racing Series events feature same-day television coverage on ESPN2 of the Professional-class action with play-by-play from motor racing veteran Dave Rieff and expert color commentary by former Top Fuel and Funny Car racer Mike Dunn. ESPN2 also offers coverage of the NHRA Lucas Oil Drag Racing Series. NHRA Drag Racing also is aired in Canada on TSN.
The Sights and Sounds of NHRA Drag Racing

NHRA.com offers a wide array of multimedia features for you to enjoy the sights and sounds of NHRA Drag Racing. With video clips and photos from the NHRA Mello Yello Drag Racing Series, the popular National Dragster Photo of the Week, and a gallery of .wav files for your computer, there's lots to see and hear in NHRA Multimedia.
Get Your Official NHRA Apparel and Merchandise

A wide range of NHRA-themed items is available for purchase online. The NitroMall is your one-stop spot for official NHRA merchandise, products from some of the teams of the NHRA Mello Yello Drag Racing Series, and more. The NHRA Store is the place to join NHRA and purchase specialty items and DVDs, and the NHRA Museum Store has items to satisfy history buffs, from vintage T-shirts to historical books.

NHRA Story

Home

NHRA Stories

Full Throttle joins forces with USO to recognize America’s troops and their families

Wednesday, May 02, 2012

U.S. Army Top Fuel driver Tony Schumacher met with military and USO personnel at the announcement in advance of Saturday's presentation.

Schumacher with the USO's Bette Rose.

Full Throttle Energy Drink prides itself on delivering hardworking energy. The USO provides support for America’s hardworking military men and women and their families. This common ground has led the organizations to join in an impactful partnership aimed at celebrating and honoring the efforts of our country’s military heroes.

The new collaboration will include custom USO-centric Full Throttle packaging and point-of-sale materials, co-branded traditional and digital media, and USO integration and experiential interactivity at Full Throttle’s NHRA event footprint.

To help inaugurate the project, Full Throttle will make a $250,000 contribution to the USO in a check presentation during the Summit Racing Equipment NHRA Southern Nationals on May 5 in Atlanta. Fittingly, U.S. Army Top Fuel driver and seven-time world champion Tony “the Sarge” Schumacher was on hand to help make the announcement.

“Full Throttle is for the everyday hardworking men and women that need reliable energy,” said Eric Helms, director of marketing, Full Throttle. “There’s no better representation of that classification than the men and women in the armed forces, and for more than 70 years, the USO has provided unwavering support to them and their families. We’re excited to partner with such a terrific organization and look forward to joining their great cause.”

The mission of the USO is to lift the spirits of America’s troops and their families. When the USO was formed in 1941, Coca-Cola was the first to step up and help serve troops around the world, in battle zones, and coming home. The Full Throttle venture is the latest high point in a relationship that continues to prosper.

“Every day of the year, the USO works to provide our servicemen and women with the things they need most, such as comforts of home and a connection to their loved ones during lengthy deployments,” said USO SVP and Chief Development Officer Kelli Seely. “Partners like Full Throttle make it possible for the USO to lift the spirits of troops and their families. We are grateful for Coca-Cola’s longstanding support and excited about this latest phase of our partnership.”

Send Print