Mike Edwards will again don a new look for the final two stops on the NHRA Full Throttle Drag Racing Series Western Swing through Sonoma and Seattle; the 2009 NHRA Pro Stock champion will bring back the graphic design to recognize his partnership with K&N Filters.
“It’s been great to represent K&N for the past three seasons as a partner with our race team,” Edwards said. “Our marketing partnership has grown during that time, and for the second year, we have put together a program for Sonoma and Seattle to allow K&N to have a major representation on our Pontiac in its home state. As a team, we are proud to be associated with such a reputable company and be a major component in K&N’s strategic plan of marketing its products in the drag racing arena.“
The Pontiac GXP will be decked out with the K&N logo prominent on the door and the company’s distinct color stripes running the length of the car, all on a black canvas provided by 1320 Wraps by Fineline.
“K&N continues to support the Pro Stock class in many ways. We feel this is the premier Professional category that use our products in competition,” said Steve Williams, vice president at K&N Filters. “We just completed the K&N Horsepower Challenge and are looking forward to the last couple of races of the Western Swing with Mike and his team flying the K&N colors.
“The competition is so close between all the Pro Stock drivers and teams, and that has produced fantastic racing within the factory hot rods the last few years,” Williams continued. “Once again through our engineering and marketing programs, we have worked closely with Mike and his entire team on a special design for Sonoma and Seattle and are looking forward to being in the winner’s circle.”
Edwards has the same hopes for the new look. “We will hit Sonoma and Seattle with the new design and plan to carry K&N to a couple of winner’s circles,” he said. “As a team, we are excited to do this for K&N and want to do them proud on the West Coast.”