Optima Batteries will return as the primary sponsor on the Optima Batteries Top Fuel dragster driven by David Grubnic in the 2013 NHRA Mello Yello Drag Racing Series for 19 NHRA national events.
Optima Batteries, a worldwide leader in high-performance batteries, will continue to grow its hugely successful partnership with the Ypsilanti, Mich.-based team, helmed by drag racing icon and team owner Connie “the Bounty Hunter” Kalitta, by predominantly adorning Grubnic’s Top Fueler. This extended partnership increased the number of events in 2013, from 16 in 2012, and began at the famed season-opening O'Reilly Auto Parts NHRA Winternationals last month.
In addition to the expansion of primary sponsorship, Optima Batteries has teamed up with Advance Auto Parts, a retail leader in the automotive aftermarket, for 11 NHRA national events. The exciting new venture will drive Optima Battery sales at Advance Auto Parts' 3,600 retail stores with more than 51,000 of the best-equipped team members in the business.
The Optima Batteries/Advance Auto Parts Top Fuel dragster will make its debut with Grubnic at the Amalie Oil NHRA Gatornationals.
“We are thrilled to be representing Optima Batteries again on our dragster this season,” said Grubnic. “We are just as excited to welcome Advance Auto Parts to our racing family. Optima Batteries have proven to be the best high-performance batteries on the market. This new partnership provides a wonderful opportunity for me and our team to help them promote their leading products with Advance Auto Parts and the rest of the industry.”
“This exciting partnership with Kalitta Motorsports, now extended to include new integration with Advance Auto Parts, shows a strong commitment to growing the Optima Batteries brand,” said Cam Douglass, Optima Batteries director of product development and marketing.
Optima Batteries will also continue as a major associate sponsor on Kalitta Motorsports’ remaining battery of nitro-fueled racers, including the Mac Tools Top Fuel dragster driven by Doug Kalitta, the Tequila Patrón Toyota Camry Funny Car driven by Alexis DeJoria, and the DHL Toyota Camry Funny Car driven by Del Worsham.