Dollar General, the nation’s largest small-box discount retailer, will become the title-rights sponsor of the annual NHRA Full Throttle Drag Racing Series event in Topeka. The Dollar General NHRA Summernationals will be held May 18-20 at Heartland Park Topeka. For tickets, log on to www.NHRATix.com.
Dollar General boasts more than 700 stores in and around Kansas and intends to conduct in-market store activation programs for the event. In addition to promotional rights, Dollar General will receive broadcast elements, display space and signage on-site at the event, pre-event customer activities, and corporate hospitality. It represents Dollar General’s first involvement in NHRA Full Throttle Drag Racing.
“Having Dollar General as title-rights sponsor of the Dollar General NHRA Summernationals in Topeka affords NHRA and Heartland Park Topeka with a great opportunity to reach and expose NHRA to a broad audience,” said Gary Darcy, NHRA senior vice president of sales and marketing. “To partner with a retail outlet like Dollar General is a great way to deliver the NHRA message to a broad audience, and we look forward to activating the sponsorship in the marketplace.”
Goodlettsville, Tenn.-based Dollar General Corp. is the nation’s largest small-box discount retailer, making shopping for everyday needs simpler and hassle-free by offering a carefully edited assortment of the most popular brands at low everyday prices in small, convenient locations. Dollar General ranks among the largest retailers of top-quality brands made by America’s most-trusted manufacturers, such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg’s, General Mills, and Nabisco.