Viper Motorcycle Co. announces marketing agreement with Gottspeed, Matt Smith Racing
Thursday, September 13, 2012

Viper Motorcycle Co., a wholly owned division of Viper Powersports, has signed a marketing agreement with the Gottspeed Racing (rider Michael Ray) and Matt Smith Racing (rider Matt Smith) Pro Stock Motorcycle teams for the remainder of the 2012 NHRA Full Throttle Drag Racing Series season. Both teams are qualified for the NHRA Countdown to the Championship.

This is Ray’s first full season of NHRA competition, and Smith is the 2007 NHRA champion. Both riders will debut the Viper colors this weekend at the 5th annual O’Reilly Auto Parts NHRA Nationals presented by Super Start Batteries at zMAX Dragway in Charlotte.

Viper Motorcycle Co. Vice President of Marketing and Racing Operations Colbert Seagraves said, “We have been working with Gottspeed Racing (Hal and Rugger Gottsacker) and Matt Smith since the first PSM race in Gainesville. We had just signed the two Gottsacker-owned Harley-Davidson dealerships to carry the Viper Motorcycle brand. At the Gainesville event, both Michael and Matt carried the Viper Motorcycle logo on their bikes. They have promoted Viper all season by using a Diamondback as a push-back bike along with a Viper display in their pit area, so it just made sense to expand our relationship with both teams during the Countdown to the Championship and continue to raise awareness for the Viper brand.”

“I excited to be a member of Team Viper,” said Ray. “They build an awesome motorcycle that offers both style and performance. My goal this weekend and the rest of the season is to go rounds and hopefully win my first race.”

“I have ridden a lot of bikes, but the Viper Diamondback is a kick in the pants,“ said Smith. “The Ilmor engine produces unbelievable power and performance. zMAX is my home track, so I want to put on a good show for both Viper and the hometown fans. We would love to be in the finals Sunday afternoon with Michael.”

John Silseth, CEO of Viper Powersports, added, “We want to show the world that the Viper brand is second to none in styling, performance, power, and reliability. Our relationship with Michael and Matt is only the beginning, as are working with NHRA for type approval on a Viper/Ilmor-based Pro Stock Motorcycle.”