Nice-Pak Products Inc. and its Grime Boss hand-wipes brand have signed an agreement to become the official heavy-duty hand-cleaning wipe of NHRA.
The multiyear relationship with the premier sanctioning body for drag racing in the United States begins with the start of the 2013 NHRA Mello Yello Drag Racing Series and includes designation as the official heavy-duty hand-cleaning wipe of the NHRA Safety Safari presented by AAA.
“Nice-Pak is proud to partner with NHRA and to be recognized as the official heavy-duty hand wipe of the Mello Yello Series,” said Keith McQuaid, vice president overseeing Grime Boss strategy and business development. “We believe that the NHRA fan base is a core audience to help influence trial and ultimately brand advocacy. Grime Boss is the premier heavy-duty hand wipe that will clean all of your toughest messes on either hands or surfaces, yet they are skin safe with aloe and Vitamin E. This is the essential cleaning tool for on the go, at your home, or under the hood.”
The multitiered sponsorship has been developed to provide Grime Boss with sampling opportunities to NHRA’s racing community, NHRA members, and NHRA track owners and operators. Grime Boss will also have stations strategically located in the Professional pits, Nitro Alley, and Manufacturers Midway for NHRA fans to be able to sample and use Grime Boss wipe products.
Other rights granted to Grime Boss include display space at all NHRA national events, bannering rights, PA announcements, video spots and signage rights on the big-screen display, and logo placement on NHRA Safety Safari presented by AAA vehicles.
“The NHRA racer and fan represent an ideal demographic for Nice-Pak to showcase its Grime Boss hand-wipes brand,” said Gary Darcy, NHRA senior vice president of sales and marketing. “They have developed a strong activation program on-site at NHRA Mello Yello events to ensure its leading hand-wipe product gets into the hands of the hardworking racing teams as well as the NHRA do-it-yourself fan.”
The NHRA official status secured by Grime Boss complements the recently announced increased sponsorship program with Jim Dunn Racing for the 2013 NHRA Mello Yello Drag Racing season to include primary sponsorship on the team’s Funny Car.
Grime Boss Hand Wipes are designed for automotive, industrial, and outdoor enthusiasts by parent company Nice-Pak industries, the leading manufacturer of wet wipes in North America, which was founded in 1955 and is headquartered in Orangeburg, N.Y. Nice-Pak/PDI leverages state-of-the-art product development and manufacturing capabilities to supply superior, leading-edge products to every class of trade. For more information, log on to www.nicepakwipes.com or www.pdipdi.com. Look for Grime Boss at www.grimeboss.com or on Facebook at www.facebook.com/GrimeBoss.